Zendaya and On’s second co-created collection puts familiar sportswear into an action-film setting. Developed with Law Roach, the new wardrobe combines adjustable silhouettes, a custom python print and a Mary Jane-inspired shoe, bringing a more expressive visual language to the Swiss brand’s performance foundations.
The campaign provides the setting for that idea. Directed by the Argentinian trio Pantera, its short film borrows from classic action movies, placing Zendaya within choreographed scenes that keep the clothes in motion. Cass Bird’s accompanying photographs carry the collection into a series of urban and staged settings, from a rooftop to a vivid red backdrop.
Print, proportion and adjustment
The python pattern runs across a bodysuit, a fitted long-sleeved top and a half-zip anorak. Zendaya describes it in the release as “a modern camo,” a useful way to understand how the print works within the collection: it introduces texture and a strong identity while remaining part of a coordinated wardrobe.
The proportions shift between close-fitting pieces and generous layers. Oversized crew necks and sweatpants use ruching and bungee-cord details to alter their shape, giving the wearer a degree of control over volume and silhouette. In the campaign imagery, fitted printed pieces appear alongside loose trousers and roomy outer layers, carrying the same design language through different ways of dressing.
For Law Roach, the collaboration is an opportunity to bring personality and print to technical fabrics. That emphasis is visible in the balance between expressive surfaces and everyday shapes, with the performance element providing a foundation for styling.
A new line for the Cloudnova Moon
The footwear introduces the Cloudnova Moon in a Mary Jane-inspired silhouette, combining an engineered knit upper with speed laces. The release lists three colourways: Clove / Ivory, Dew / Antler and Black / Ivory. The pale version shown in the product imagery gives the collection a softer, more open shoe profile alongside its substantial sportswear layers.
Released in October, the collection is available through On’s online and physical retail channels, with regional shopping through on.ae and on-mena.com. The wardrobe’s central idea is practical: familiar pieces with enough adjustment, print and proportion to make room for a personal way of moving.
Featured image: Cass Bird / courtesy On.
