Loewe Perfumes approaches its Crafted Collection as an exercise in material and mood. Five additions expand that idea through citrus, flowers, woods and spice, while a campaign by Joaquín Laguinge gives their ingredients an unusually tactile visual presence. The bottles sit among saturated colour, glossy surfaces and powdery textures, turning fragrance photography into something closer to an arranged study of matter.
Developed by in-house perfumer Nuria Cruelles, the new compositions are Field Diary, Sweet Woodland, Rosetopia, Smoky Rain and Verdant Grove. They share the resinous, amber character of the Loewe Accord, but each builds a different landscape around it. Rather than claiming a single seasonal direction, the collection moves from open greenery to floral intensity and smoky depth.
Field Diary begins with green mandarin and blood orange, paired with lychee and orange blossom. Artemisia introduces an aromatic contrast, with sandalwood and musk providing the foundation. Sweet Woodland takes a warmer route: rose and orange blossom meet mandarin and ginger, while cognac, patchouli wood and vanilla add further layers.
Rosetopia puts Damascene rose at its centre, surrounded by grapefruit, pink pepper, peony and lily of the valley, with amber and amber musk beneath. In Smoky Rain, bergamot and pink pepper lead towards incense, amber, patchouli and white musk. Verdant Grove offers another variation, combining pistachio and bergamot with iris and orange blossom before caramel, vanilla, cedarwood and musk complete the composition.
The flasks provide a point of continuity. Their shapes take inspiration from traditional handblown glass, topped with granite caps that bring a contrasting weight and texture. Laguinge uses these forms as anchors for the campaign, arranging fruit, flowers, pigments and reflective materials into vivid still lifes. A bottle is never simply isolated against an empty background; its setting becomes part of the story.
The five fragrances join Iris Root, Roasted Vanilla and Bittersweet Oud, the Crafted Collection’s original trio introduced in 2025. Together they extend Loewe’s interest in translating the natural world across scent, colour and object design. The result is a collection to explore composition by composition, with the visual language given as much consideration as the names on the bottles.
Featured image: Joaquín Laguinge / courtesy Loewe Perfumes.
