A generous chair, a sculptural side table, a café a few steps from the reception desk: the early images of ORAA give as much attention to staying as they do to arriving. In the 3D renderings for Sara Ikram’s forthcoming women-only club in Dubai, pale interiors, curved furniture and tall arched openings establish a setting conceived for more than a scheduled appointment.
Ikram’s starting point was the fragmented nature of a busy day. A class, a coffee with a friend, a hair appointment and a massage can each require a separate journey. ORAA Social & Wellness Club proposes bringing those activities into a private members’ environment, with room to spend the hours between them. The idea gives everyday convenience an architectural and social dimension.
A day with fewer departures
The announced fitness programme spans Megaformer and Reformer sessions, spinning, barre, cardio and strength training. Sauna, cold plunge and massage facilities are also planned, alongside hair and nail services. Together, they suggest a club that can accommodate different routines without asking every member to follow the same itinerary.
The design preview gives those activities a shared visual language. Soft-edged seating, warm neutrals and restrained lighting recur across the spaces. In the studio, lengths of white fabric hang in repeated arches above the machines, while large oval mirrors carry that rhythm down the walls. The images describe an intended atmosphere; the finished club is still to come.
Beauty has its own place within that programme. A rendering of the treatment area shows broad upholstered seating set against a pale wall, with a low, rounded platform defining the space. Its domestic scale continues the club’s emphasis on making room to settle in.
The time between appointments
Missed Call Café is central to that ambition. Planned as the club’s dining and coffee destination, it gives members a reason to linger after a class or meet without one. The renderings show small tables, upholstered chairs and a long banquette beneath framed photographs, with an illuminated circular ceiling detail gathering the room together.
A deliberately limited membership and a calendar of member experiences and events complete Ikram’s proposal. Familiar faces are part of the intended appeal, alongside the practical benefit of bringing several services together. ORAA’s website currently describes the club as coming soon. For now, the preview offers a clear proposition: a place where a woman can arrange her day around her own pace, with space for the unplanned conversation as well as the booked class.
